Ad Composite Layout
Composite fictitious ad design for Pure Leaf, created using images that showcase the brand’s essence. I aimed to design a natural and inviting ad that captures the serene and refreshing experience of enjoying Pure Leaf tea. The imagery was carefully selected to evoke a sense of calmness, featuring green leaves, a tranquil landscape, and water elements. The advertisement aims to convey the refreshing qualities of Pure Leaf tea and the peaceful moments it brings to everyday life.
Tools: Photoshop, Illustrator and InDesign.
Promotional Campaign
In this project, we developed a fictional promotional campaign for Ripley’s Aquarium of Canada. We conducted research and brainstorming sessions to devise an innovative solution to attract attention to the client. Our idea was to create a treasure hunt event for children and adults, allowing them to learn while having fun. This interactive experience would guide participants through different aquarium areas, where characters such as a pirate and a mermaid would hide treasures containing essential facts about marine life. The main objective was to combine enjoyment, family bonding, and awareness of the ocean’s current situation.
I created and designed the composite image for the transit shelter ad. Leah Peregrin designed the ad’s typography and text, and Mai Binh designed the Instagram posts.
Tools: Photoshop, Illustrator and InDesign.
Fashion Booklet
This project aims to create a fashion lookbook for a fictional brand. It involved a photoshoot with various lighting styles and the booklet’s design.
The booklet showcases the summer collection from Crop Me, a brand that specializes in trendy crop tops. The collection features various vibrant colours and classic black.
Feel the summer vibe all year long: Introducing Crop Me’s new 2025 collection, “Forever Summer, Forever You.” The collection’s overarching theme is a girly, vibrant, and aesthetic look. Each crop top has a unique background and story. Crop Me invites you to embrace a world of vibrant hues and confident cuts with our latest collection of crop tops. It is designed to empower you to express and own your unique personality and mood.
Photography, art direction, writing, and design were all done by me.
Tools: Photoshop and InDesign.
Food Truck
I collaborated with Juan Sarcos and Leah Peregrin to create and design a brand package and promotional campaign for a fictional food truck. We chose a Mexican-Philippine fusion taco food truck because we discovered that these two cultures share many similarities, even though they are geographically distant. Our target market was Toronto and the Greater Toronto Area (GTA), as it is an ideal place for experimenting and being creative with food due to its multicultural environment. We created a mood board together and began developing our ideas from there. Both cultures are vibrant and warm, so we aimed to design something colourful that represented the richness of each culture.
Logo design-Leah Peregrin
Food truck menu-Natasha Ochshorn
The truck’s exterior skin/wrap- Leah Peregrin and Natasha Ochshorn
Social posts promoting the launch of your food truck- Juan Sarcos
Tools: Photoshop, Illustrator and InDesign.
